Were you the guy or gal who gave a shit? Who fussed about the spelling, the punctuation and the syntax generally, when the art director wanted to ‘get the fucken thing gone’? Personally I hold Prince responsible. He was in2 it well b4 there even were mobiles.

Thus I raise a sad toast to you, dear erstwhile caring copywriter, for your ultimately pointless effort, and in a Flurry of Unnecessary Capitals I say thank you. It was noticed. Just not by MiniCooperGirl.

Fuck it. We tried.

Fuck it. We tired.

Thank you and goodnight. Your services are no longer needed.

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